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Meet Playbook.
Where Fitness Creators Scale
Create the digital home for your fitness business where clients get results and you build recurring revenue—complete with subscriptions, challenges, one-time purchases, programs, and community features all under your brand.
Creating a thriving app business has never been easier!
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Manage & scale your fitness coaching operation
Everything you need packed into a seamless to use, perfectly branded app experience. You can finally scale your income while having full confidence your customers can have a user experience they enjoy. We’re here to help every step of the way!
Manage and scale your low-ticket coaching business
Everything you need packed into a seamless to use, perfectly branded app experience. You can finally scale your income while having full confidence your customers can have a user experience they enjoy. We’re here to help every step of the way!
How Playbook works
You’re in great company
Join top fitness creators who've built thriving businesses with their own branded apps.
Hannah Bower
Pre and Postnatal Fitness Specialist
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Gabriella Guevara
Cadence Club Founder & Cycling Instructor
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Morgan Tyler
Yoga, Mobility & Mindfulness Coach
Nick Bare
Bare Performance Nutrition Founder and “Go One More”
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Melissa Alcantara
All Natural Athlete
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Joner Football
Elite Football/Soccer Coach
Dana Linn Bailey
IFBB Ms. Physique Olympia Champion
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Magnus Lygdback
Celebrity Trainer & Lifestyle Coach
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Sally McRae
Pro Ultrarunner, Hybrid & Strength Coach
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Lauren Findley
Fitness Expert
Jay Maryniak
Strength Coach
Kayla Nielsen
Yoga, Meditation & Holistic Teacher
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Juli Bauer Roth
Fitness Expert
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Danny Saltos
Personal Trainer for Strength & Fat Loss
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Morgan Olson
Science-Based Trainer & Nutrition Coach
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Boss Everline
Celebrity Trainer
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Juice & Toya
Personal Trainers
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Ida Jemina
Fitness Coach
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Aubrie Edgington
Fitness & Nutrition Coach
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Chelsea Williams Hofer
Yoga Instructor & Fitness Trainer
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Taylor Mei
Calisthenics & Mobility Coach
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Jeremy Scott
Fitness Expert
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Chanel DeLisser
Fitness Coach & Occupational Therapist
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Brittany Lupton
Strength & Core Trainer
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Obi Vincent
Fitness Expert
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Caro Suki + Rocio
Fitness & Wellness Experts
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Raven Ross
Pilates & Barre Instructor
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DJ Sackmann
Global Basketball Trainer
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Brynley Joyner
CPT & Fitness Nutrition Specialist
Natalie Eva Marie
WWE Superstar #EVALution
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Michael Smith
Athlete
Sandy Sklar
Mom, CPT, Owner Prescriptive Fitness
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Cass Martin
Global Fitness Influencer
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Brittany Perille
Empowering women to learn & grow
Brittany Perille
Empowering women to learn & grow
Cass Martin
Global Fitness Influencer
Sandy Sklar
Mom, CPT, Owner Prescriptive Fitness
Michael Smith
Athlete
Natalie Eva Marie
WWE Superstar #EVALution
Brynley Joyner
CPT & Fitness Nutrition Specialist
DJ Sackmann
Global Basketball Trainer
Raven Ross
Pilates & Barre Instructor
Caro Suki + Rocio
Fitness & Wellness Experts
Obi Vincent
Fitness Expert
Brittany Lupton
Strength & Core Trainer
Chanel DeLisser
Fitness Coach & Occupational Therapist
Jeremy Scott
Fitness Expert
Taylor Mei
Calisthenics & Mobility Coach
Chelsea Williams Hofer
Yoga Instructor & Fitness Trainer
Aubrie Edgington
Fitness & Nutrition Coach
Ida Jemina
Fitness Coach
Juice & Toya
Personal Trainers
Boss Everline
Celebrity Trainer
Morgan Olson
Science-Based Trainer & Nutrition Coach
Danny Saltos
Personal Trainer for Strength & Fat Loss
Juli Bauer Roth
Fitness Expert
Kayla Nielsen
Yoga, Meditation & Holistic Teacher
Jay Maryniak
Strength Coach
Lauren Findley
Fitness Expert
Sally McRae
Pro Ultrarunner, Hybrid & Strength Coach
Magnus Lygdback
Celebrity Trainer & Lifestyle Coach
Dana Linn Bailey
IFBB Ms. Physique Olympia Champion
Joner Football
Elite Football/Soccer Coach
Melissa Alcantara
All Natural Athlete
Nick Bare
Bare Performance Nutrition Founder and “Go One More”
Morgan Tyler
Yoga, Mobility & Mindfulness Coach
Gabriella Guevara
Cadence Club Founder & Cycling Instructor
Hannah Bower
Pre and Postnatal Fitness Specialist
Brittany Perille
Empowering women to learn & grow
Cass Martin
Global Fitness Influencer
Sandy Sklar
Mom, CPT, Owner Prescriptive Fitness
Michael Smith
Athlete
Natalie Eva Marie
WWE Superstar #EVALution
Brynley Joyner
CPT & Fitness Nutrition Specialist
DJ Sackmann
Global Basketball Trainer
Raven Ross
Pilates & Barre Instructor
Caro Suki + Rocio
Fitness & Wellness Experts
Obi Vincent
Fitness Expert
Brittany Lupton
Strength & Core Trainer
Chanel DeLisser
Fitness Coach & Occupational Therapist
Jeremy Scott
Fitness Expert
Taylor Mei
Calisthenics & Mobility Coach
Chelsea Williams Hofer
Yoga Instructor & Fitness Trainer
Aubrie Edgington
Fitness & Nutrition Coach
Ida Jemina
Fitness Coach
Juice & Toya
Personal Trainers
Boss Everline
Celebrity Trainer
Morgan Olson
Science-Based Trainer & Nutrition Coach
Danny Saltos
Personal Trainer for Strength & Fat Loss
Juli Bauer Roth
Fitness Expert
Kayla Nielsen
Yoga, Meditation & Holistic Teacher
Jay Maryniak
Strength Coach
Lauren Findley
Fitness Expert
Sally McRae
Pro Ultrarunner, Hybrid & Strength Coach
Magnus Lygdback
Celebrity Trainer & Lifestyle Coach
Dana Linn Bailey
IFBB Ms. Physique Olympia Champion
Joner Football
Elite Football/Soccer Coach
Melissa Alcantara
All Natural Athlete
Nick Bare
Bare Performance Nutrition Founder and “Go One More”
Morgan Tyler
Yoga, Mobility & Mindfulness Coach
Gabriella Guevara
Cadence Club Founder & Cycling Instructor
Hannah Bower
Pre and Postnatal Fitness Specialist
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Exclusive Subscriptions
Set your price. End-to-end exclusivity with your customer, community, and data. Create predictable income and maximize customer lifetime value.
Subscriptions
Build recurring revenue with subscriptions
Take complete control over monthly and annual pricing
Create members-only content and community
Implement strategic discounts to drive conversions
Comp strategic users to grow through word-of-mouth
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Grow Your Earnings And Reach New Customers With One Time Purchases
One Time Purchases
Capture new customers with specialized programs
Offer programs at any price point
Use limited-time discounts to drive immediate sales
Create entry-point offers that convert to subscriptions
Design signature programs that showcase your expertise
One Time Purchases
Capture new customers with specialized programs
Offer programs at any price point
Use limited-time discounts to drive immediate sales
Create entry-point offers that convert to subscriptions
Design signature programs that showcase your expertise
Running and managing a transformation challenge has never been this easy!
Challenges & Events
Drive engagement and results with group challenges
Create excitement and accountability to boost sign-ups
Build custom landing pages to market your events
Track all participants in one comprehensive dashboard
Use challenges to convert free followers into paying clients
3 simple steps to start your business
Select your offering
We walk you through how to choose the best business model — subscription or one-time purchase.
Set up your offering
Customize your app experience, sales page, and promotional assets.
Start selling
Launch your experience and leverage our training center to grow your marketing and content skills.
Select your offering
We walk you through how to choose the best business model — subscription or one-time purchase.
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Content creation templates:
Classes, clips, Tabata, running
Create classes for users at home
Film follow-along classes that can be streamed to TV or desktop.
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Create classes for users at home
Film follow-along classes that can be streamed to TV or desktop.
Create clips for users in the gym
Film 15-45 second exercise clips for the optimal gym experience.
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Create Long-Form classes for users at home
Film follow-along classes that can be streamed to TV or desktop.
Create Video clips for users in the gym
Film 15-45 second exercise video clips for the optimal gym experience.
Tabata
Workouts autoplay with set timers
Running
Audio coach your users by time or distance intervals
Live
Teach live classes and chat with users
Customize Your Landing Page & Mobile App
Curate an experience that sets your brand apart with custom colors, personalized imagery, and professionally designed templates for workouts and programs.
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Get Started In Minutes With Ready-Made Modules
Create
User on-boarding
Workout library
Programs
Challenges
Nutrition & recipe guides
Livestream
Create
User on-boarding
Workout library
Programs
Challenges
Nutrition & recipe guides
Livestream
Monetize
Choose your own subscription price
One-time purchases
Members only access
Free trials & upsells
Coupons & discounts
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Client Success
Notes
Logging
Progress tracking
Calendar
Streaks
Favoriting
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Engage
Community chat
Direct messaging
Stories
Group calls
Referrals
Run Your Entire Business From Anywhere
Manage your programs, community, and revenue from your phone or laptop— no technical skills required.
3 simple steps to start your business
Select your offering
We walk you through how to choose the best business model — subscription or one-time purchase.
Film
Your iPhone is your studio. Seamlessly film your video library, bulk upload it on the app or admin, then create your programs. It couldn’t be easier to turn you iPhone into income!
Launch
Launch your experience and leverage our training center to grow your marketing and community building skills.
Select your offering
We walk you through how to choose the best business model — subscription or one-time purchase.
Zero upfront cost!
Pricing Calculator
Before playing around with this pricing calculator, make sure to click the info icons
Take full control of your business with Playbook's zero-risk model
Transparent economics
80% of all revenue goes directly to you. The remaining 20% covers platform costs and continuous improvement of your business tools.
Transparent economics
80% of all revenue goes directly to you. The remaining 20% covers platform costs and continuous improvement of your business tools.
Data control
Your client list is 100% yours. We never access your data or use it for our own purposes—period.
Content ownership
You own everything you create. We never use your content without permission or claim any rights to your intellectual property.
Your community is going to love you for this!
I'm a stay-at-home mom! This app is the best with so many resources!
Fantastic tool to stay motivated, with a ton of variety to stay focused!!!
Best app so far! Workouts are perfect, logging, variety, the timer, written and video instructions, the set up…. Everything is perfect.
Easy interface to capture exercise. The programs are motivating, promote accountability, and target goal setting. Discipline and investment into your overall health. Highly recommend. :)
I actually feel accountable and like I'm getting a good workout in! So glad I got this app!
I give this app 100%. Totally enjoyed it all year. I will sign up again for sure!!!
I LOVE all the tools you provide and the amazing workouts HITT and core [...] Really great! I have been working with a trainer for over a year and just not getting where I want to, but this is really great stuff! Thank you!
Variety, well explained and life changing workouts for amazinggggg price.
So thankful for an app the helps me Reach ALL of my Fitness goals. Easy to navigate and loaded with information
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So far, I love the layout and how easy it is to find the right workouts for you! I've had my machine for a couple years, but now it looks like it's going to get used!
I'm a stay-at-home mom! This app is the best with so many resources!
Fantastic tool to stay motivated, with a ton of variety to stay focused!!!
Best app so far! Workouts are perfect, logging, variety, the timer, written and video instructions, the set up…. Everything is perfect.
Easy interface to capture exercise. The programs are motivating, promote accountability, and target goal setting. Discipline and investment into your overall health. Highly recommend. :)
I actually feel accountable and like I'm getting a good workout in! So glad I got this app!
I give this app 100%. Totally enjoyed it all year. I will sign up again for sure!!!
I LOVE all the tools you provide and the amazing workouts HITT and core [...] Really great! I have been working with a trainer for over a year and just not getting where I want to, but this is really great stuff! Thank you!
Variety, well explained and life changing workouts for amazinggggg price.
So thankful for an app the helps me Reach ALL of my Fitness goals. Easy to navigate and loaded with information
So far, I love the layout and how easy it is to find the right workouts for you! I've had my machine for a couple years, but now it looks like it's going to get used!
Love the way it is set up, videos to follow each exercise & the music doesn't stop on my phone when watching the videos like other fitness apps! Overall fantastic and already seeing results 2 weeks in!
Easy to use and navigate. Effective workouts. Overall great app
These workouts are challenging and starting off, there is a lot of soreness. But tough and enjoyable workouts.
Amazing app. The workouts make me sweat and feel good in the end. The app is Easy to navigate.You find many options.
Really love all the recent updates. There is something, or multiple somethings, for everyone. Like the format, great trainers and programs, not much more you could want!
Best fitness app EVER! Different programs for every day and they're modifications for all the exercises as well:)
Everything about this app, from the easy to follow layout, the ability to track everything about your work out, and the pre-laid out plans with video tutorials, has helped me step it up!
Great app! Easy to use, quick, frequently updated, I use it everyday for my workouts and I love it!
It really helps with the squats but the overall workouts with the machine are AMAZING. Best investment ever
High Quality app!! By far the best fitness app I have ever been a part of!! Way to kill it!!
Love the way it is set up, videos to follow each exercise & the music doesn't stop on my phone when watching the videos like other fitness apps! Overall fantastic and already seeing results 2 weeks in!
Easy to use and navigate. Effective workouts. Overall great app
These workouts are challenging and starting off, there is a lot of soreness. But tough and enjoyable workouts.
Amazing app. The workouts make me sweat and feel good in the end. The app is Easy to navigate.You find many options.
Really love all the recent updates. There is something, or multiple somethings, for everyone. Like the format, great trainers and programs, not much more you could want!
Best fitness app EVER! Different programs for every day and they're modifications for all the exercises as well:)
Everything about this app, from the easy to follow layout, the ability to track everything about your work out, and the pre-laid out plans with video tutorials, has helped me step it up!
Great app! Easy to use, quick, frequently updated, I use it everyday for my workouts and I love it!
It really helps with the squats but the overall workouts with the machine are AMAZING. Best investment ever
High Quality app!! By far the best fitness app I have ever been a part of!! Way to kill it!!
Frequently asked questions
What type of creators can use Playbook?
All creators who have an active lifestyle and something to teach! Our current creator roster includes: trainers, fitness instructors and influencers, yogis, meditation experts, CrossFit instructors, endurance athletes, coaches for all sports (MMA, soccer, basketball, golf, etc.), athletes of all levels, physical therapists, nutritionists, fitness models, extreme sports, and many more.
What is the payment structure?
You get 80% (minus processing fees) of the subscription revenue from the users you bring in through your sales page. Playbook receives the remaining 20% which is invested back into the company to build better tech and features to improve and grow your business.
What happens if I decide to leave Playbook?
You will always own your content, even if you decide to leave Playbook. If you decide to leave, you can easily export your data and content.
Do you provide analytics or metrics for my content?
Yes, we provide detailed analytics and metrics so you can track your progress, understand your audience, and refine your content strategy.
How is content protected on Playbook?
We take content protection seriously. Your content is securely stored and protected on our platform, and only subscribers have access to it.
What happens if a subscriber cancels their subscription?
If a subscriber cancels their subscription, they will lose access to your content at the end of their current billing cycle.
How do I provide feedback or suggest new features?
We welcome feedback and suggestions from our creators. You can contact us directly through our website or email us at support@joinplaybook.com.
How do I get featured on Playbook's homepage?
Featured creators are selected based on their content's quality, subscriber engagement, and uniqueness. Consistently posting high-quality content can increase your chances of being featured.
What kind of support does Playbook offer its creators?
Playbook offers 24/7 support to our creators. Whether you need technical help, marketing advice, or have any other questions, we're here to assist you.
How can I increase my earnings on Playbook?
Increasing your earnings on Playbook can be achieved by growing your subscriber base, regularly posting high-quality content, and engaging with your audience.
Your Monthly Pass to Becoming a Next-Level Fitness Creator
