Create The 
Future

Trend - Cosmetics brands are creating haircare products with microbiome-supporting formulas. By including probiotics, prebiotics, and stem-cell supporting ingredients, these products are designed to provide both a balanced pH level and a natural protective barrier for the scalp.

Insight - Health and beauty consumers, particularly from younger generations, are becoming increasingly aware of the importance of preventative care. This leads to practices such as wearing sunscreen, moisturizing, and using organic products, to get ahead of skin imperfections. This has led to these consumers recognizing the importance of scalp care in terms of healthy hair development. Brands are addressing the needs of these groups with scalp microbiome-supporting care products.