Create The 
Future

Trend - Personal care brands are introducing self-sanitizing toothbrushes equipped with features like UV-C light technology and antimicrobial coatings to eliminate bacteria and maintain brush cleanliness. These aim to enhance oral hygiene practices while offering a convenient solution for everyday use.

Insight - Consumers are increasingly prioritizing health and hygiene in their daily routines, driven by greater awareness of the risks associated with prolonged effects of poor hygiene. The desire for innovative, low-maintenance solutions has grown, fueled by busy lifestyles and heightened cleanliness standards. In response to these pressures, personal care brands are catering to consumers' need for safer, more effective oral hygiene tools with self-sanitizing daily hygiene solutions.