SlideShare a Scribd company logo
1 of 34
Legendary campaigns of  The Economist  www.advertrips.com
About the logo ,[object Object],[object Object]
Print Legendary campaign of The Economist  www.advertrips.com
 
 
 
 
 
 
 
 
[object Object]
[object Object]
[object Object]
 
 
 
 
Alternative Marketing Legendary campaigns of The Economist  www.advertrips.com
[object Object],[object Object],[object Object]
 
 
 
 
 
 
[object Object],[object Object],[object Object]
 
[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
 
 
 

More Related Content

What's hot

Leveraging Secondary Brand Association
Leveraging Secondary Brand AssociationLeveraging Secondary Brand Association
Leveraging Secondary Brand AssociationSunita Sharma
 
Panadol Patch Activation Proposal
Panadol Patch Activation Proposal Panadol Patch Activation Proposal
Panadol Patch Activation Proposal Anto Soeyono
 
What is Brand identity (BRAND IDENTITY PRISM)
What is Brand identity (BRAND IDENTITY PRISM) What is Brand identity (BRAND IDENTITY PRISM)
What is Brand identity (BRAND IDENTITY PRISM) Joseph Chimkupete
 
Brand Masterclass Week Five - Developing Brand Strategy (l)
Brand Masterclass Week Five - Developing Brand Strategy (l)Brand Masterclass Week Five - Developing Brand Strategy (l)
Brand Masterclass Week Five - Developing Brand Strategy (l)Idris Mootee
 
TimTam Activation Proposal
TimTam Activation ProposalTimTam Activation Proposal
TimTam Activation ProposalAnto Soeyono
 
How to write a Creative Brief
How to write a Creative BriefHow to write a Creative Brief
How to write a Creative BriefLuis Delgado
 
Strategic PR plan
Strategic PR plan Strategic PR plan
Strategic PR plan Sophia Sc
 
Burger King Digital Campaign Proposal
Burger King Digital Campaign Proposal Burger King Digital Campaign Proposal
Burger King Digital Campaign Proposal ECO PHARMA
 
How to define your brand positioning
How to define your brand positioningHow to define your brand positioning
How to define your brand positioningBeloved Brands Inc.
 
Advertisement Creative strategy & creative tactics & formats
Advertisement Creative strategy & creative tactics & formatsAdvertisement Creative strategy & creative tactics & formats
Advertisement Creative strategy & creative tactics & formatsNijaz N
 
The Strategic Designer Brand Strategy Development Workshop
The Strategic Designer Brand Strategy Development WorkshopThe Strategic Designer Brand Strategy Development Workshop
The Strategic Designer Brand Strategy Development Workshopdbholston
 
Brand Strategy Toolkit
Brand Strategy ToolkitBrand Strategy Toolkit
Brand Strategy Toolkitmails2yamini
 
IMC Advertising Message Strategies
IMC Advertising Message StrategiesIMC Advertising Message Strategies
IMC Advertising Message StrategiesLeanne Ross
 
The 10 Types of Challenger Brands
The 10 Types of Challenger BrandsThe 10 Types of Challenger Brands
The 10 Types of Challenger BrandsChris Perry
 
Digital marketing strategy
Digital marketing strategyDigital marketing strategy
Digital marketing strategyvrinda bhagat
 

What's hot (20)

Leveraging Secondary Brand Association
Leveraging Secondary Brand AssociationLeveraging Secondary Brand Association
Leveraging Secondary Brand Association
 
Do you know your consumer?
Do you know your consumer?Do you know your consumer?
Do you know your consumer?
 
Panadol Patch Activation Proposal
Panadol Patch Activation Proposal Panadol Patch Activation Proposal
Panadol Patch Activation Proposal
 
History of advertising
History of advertisingHistory of advertising
History of advertising
 
What is Brand identity (BRAND IDENTITY PRISM)
What is Brand identity (BRAND IDENTITY PRISM) What is Brand identity (BRAND IDENTITY PRISM)
What is Brand identity (BRAND IDENTITY PRISM)
 
Brand Masterclass Week Five - Developing Brand Strategy (l)
Brand Masterclass Week Five - Developing Brand Strategy (l)Brand Masterclass Week Five - Developing Brand Strategy (l)
Brand Masterclass Week Five - Developing Brand Strategy (l)
 
TimTam Activation Proposal
TimTam Activation ProposalTimTam Activation Proposal
TimTam Activation Proposal
 
How to write a Creative Brief
How to write a Creative BriefHow to write a Creative Brief
How to write a Creative Brief
 
Strategic PR plan
Strategic PR plan Strategic PR plan
Strategic PR plan
 
Burger King Digital Campaign Proposal
Burger King Digital Campaign Proposal Burger King Digital Campaign Proposal
Burger King Digital Campaign Proposal
 
How to define your brand positioning
How to define your brand positioningHow to define your brand positioning
How to define your brand positioning
 
Advertisement Creative strategy & creative tactics & formats
Advertisement Creative strategy & creative tactics & formatsAdvertisement Creative strategy & creative tactics & formats
Advertisement Creative strategy & creative tactics & formats
 
Ideal Key Issues presentation
Ideal Key Issues presentationIdeal Key Issues presentation
Ideal Key Issues presentation
 
The Brand Gap
The Brand GapThe Brand Gap
The Brand Gap
 
Red Bull Case Study IMC Plan
Red Bull Case Study IMC Plan Red Bull Case Study IMC Plan
Red Bull Case Study IMC Plan
 
The Strategic Designer Brand Strategy Development Workshop
The Strategic Designer Brand Strategy Development WorkshopThe Strategic Designer Brand Strategy Development Workshop
The Strategic Designer Brand Strategy Development Workshop
 
Brand Strategy Toolkit
Brand Strategy ToolkitBrand Strategy Toolkit
Brand Strategy Toolkit
 
IMC Advertising Message Strategies
IMC Advertising Message StrategiesIMC Advertising Message Strategies
IMC Advertising Message Strategies
 
The 10 Types of Challenger Brands
The 10 Types of Challenger BrandsThe 10 Types of Challenger Brands
The 10 Types of Challenger Brands
 
Digital marketing strategy
Digital marketing strategyDigital marketing strategy
Digital marketing strategy
 

Similar to The Economist Creative Advertising

Cannes Lions 2017: 6 trends to follow
Cannes Lions 2017: 6 trends to followCannes Lions 2017: 6 trends to follow
Cannes Lions 2017: 6 trends to followBahia Nar
 
Cannes Lions Trends 2017
Cannes Lions Trends 2017Cannes Lions Trends 2017
Cannes Lions Trends 2017Jad Barakat
 
Best buy credentials
Best buy credentialsBest buy credentials
Best buy credentialsLibanNooh
 
Credentials for Best Buy
Credentials for Best BuyCredentials for Best Buy
Credentials for Best BuyLibanNooh
 
Best buy credentials
Best buy credentialsBest buy credentials
Best buy credentialsLibanNooh
 
Text for presentation about advertisement
Text for presentation about advertisementText for presentation about advertisement
Text for presentation about advertisementMiraziz Bazarov
 
Publishing houses -Research
Publishing houses -ResearchPublishing houses -Research
Publishing houses -Researchbethfussey
 
Publishing Houses - Research
Publishing Houses - ResearchPublishing Houses - Research
Publishing Houses - Researchbethfussey
 
Advertisement effet on the c;ost of goods
Advertisement effet on the c;ost of goodsAdvertisement effet on the c;ost of goods
Advertisement effet on the c;ost of goodsHafiznasirNasirkhan
 
Publishing houses research
Publishing houses   researchPublishing houses   research
Publishing houses researchNathalielikutu
 
Publishing houses_Research
Publishing houses_ResearchPublishing houses_Research
Publishing houses_ResearchNathalie_Likutu
 
P&G - Evolving Marketing Strategies
P&G - Evolving Marketing StrategiesP&G - Evolving Marketing Strategies
P&G - Evolving Marketing StrategiesSiddartha Mashetty
 
P&G hbr case vyshnavi veluri
P&G  hbr case  vyshnavi veluriP&G  hbr case  vyshnavi veluri
P&G hbr case vyshnavi veluriVyshnavi Veluri
 
Chieftain experiential activations_2013
Chieftain experiential activations_2013Chieftain experiential activations_2013
Chieftain experiential activations_2013Steve Fontanot
 

Similar to The Economist Creative Advertising (20)

Ignition five 06.12.10
Ignition five 06.12.10Ignition five 06.12.10
Ignition five 06.12.10
 
Cannes Lions 2017: 6 trends to follow
Cannes Lions 2017: 6 trends to followCannes Lions 2017: 6 trends to follow
Cannes Lions 2017: 6 trends to follow
 
Cannes Lions Trends 2017
Cannes Lions Trends 2017Cannes Lions Trends 2017
Cannes Lions Trends 2017
 
Best buy credentials
Best buy credentialsBest buy credentials
Best buy credentials
 
Credentials for Best Buy
Credentials for Best BuyCredentials for Best Buy
Credentials for Best Buy
 
Best buy credentials
Best buy credentialsBest buy credentials
Best buy credentials
 
Text for presentation about advertisement
Text for presentation about advertisementText for presentation about advertisement
Text for presentation about advertisement
 
P&G
P&GP&G
P&G
 
Publishing houses -Research
Publishing houses -ResearchPublishing houses -Research
Publishing houses -Research
 
Publishing Houses - Research
Publishing Houses - ResearchPublishing Houses - Research
Publishing Houses - Research
 
Advertisement effet on the c;ost of goods
Advertisement effet on the c;ost of goodsAdvertisement effet on the c;ost of goods
Advertisement effet on the c;ost of goods
 
History of Content Marketing
History of Content MarketingHistory of Content Marketing
History of Content Marketing
 
Love Creative Marketing Creds 2017
Love Creative Marketing Creds 2017Love Creative Marketing Creds 2017
Love Creative Marketing Creds 2017
 
Publishing houses research
Publishing houses   researchPublishing houses   research
Publishing houses research
 
Publishing houses_Research
Publishing houses_ResearchPublishing houses_Research
Publishing houses_Research
 
P&G - Evolving Marketing Strategies
P&G - Evolving Marketing StrategiesP&G - Evolving Marketing Strategies
P&G - Evolving Marketing Strategies
 
Case studies marketing
Case studies marketingCase studies marketing
Case studies marketing
 
P&G hbr case vyshnavi veluri
P&G  hbr case  vyshnavi veluriP&G  hbr case  vyshnavi veluri
P&G hbr case vyshnavi veluri
 
Chieftain experiential activations_2013
Chieftain experiential activations_2013Chieftain experiential activations_2013
Chieftain experiential activations_2013
 
Chieftain experiential activations_2013
Chieftain experiential activations_2013Chieftain experiential activations_2013
Chieftain experiential activations_2013
 

Recently uploaded

20220816-EthicsGrade_Scorecard-JP_Morgan_Chase-Q2-63_57.pdf
20220816-EthicsGrade_Scorecard-JP_Morgan_Chase-Q2-63_57.pdf20220816-EthicsGrade_Scorecard-JP_Morgan_Chase-Q2-63_57.pdf
20220816-EthicsGrade_Scorecard-JP_Morgan_Chase-Q2-63_57.pdfChris Skinner
 
Go for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptx
Go for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptxGo for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptx
Go for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptxRakhi Bazaar
 
Send Files | Sendbig.comSend Files | Sendbig.com
Send Files | Sendbig.comSend Files | Sendbig.comSend Files | Sendbig.comSend Files | Sendbig.com
Send Files | Sendbig.comSend Files | Sendbig.comSendBig4
 
GUIDELINES ON USEFUL FORMS IN FREIGHT FORWARDING (F) Danny Diep Toh MBA.pdf
GUIDELINES ON USEFUL FORMS IN FREIGHT FORWARDING (F) Danny Diep Toh MBA.pdfGUIDELINES ON USEFUL FORMS IN FREIGHT FORWARDING (F) Danny Diep Toh MBA.pdf
GUIDELINES ON USEFUL FORMS IN FREIGHT FORWARDING (F) Danny Diep Toh MBA.pdfDanny Diep To
 
Cybersecurity Awareness Training Presentation v2024.03
Cybersecurity Awareness Training Presentation v2024.03Cybersecurity Awareness Training Presentation v2024.03
Cybersecurity Awareness Training Presentation v2024.03DallasHaselhorst
 
NAB Show Exhibitor List 2024 - Exhibitors Data
NAB Show Exhibitor List 2024 - Exhibitors DataNAB Show Exhibitor List 2024 - Exhibitors Data
NAB Show Exhibitor List 2024 - Exhibitors DataExhibitors Data
 
Supercharge Your eCommerce Stores-acowebs
Supercharge Your eCommerce Stores-acowebsSupercharge Your eCommerce Stores-acowebs
Supercharge Your eCommerce Stores-acowebsGOKUL JS
 
Introducing the Analogic framework for business planning applications
Introducing the Analogic framework for business planning applicationsIntroducing the Analogic framework for business planning applications
Introducing the Analogic framework for business planning applicationsKnowledgeSeed
 
Pitch Deck Teardown: Xpanceo's $40M Seed deck
Pitch Deck Teardown: Xpanceo's $40M Seed deckPitch Deck Teardown: Xpanceo's $40M Seed deck
Pitch Deck Teardown: Xpanceo's $40M Seed deckHajeJanKamps
 
WSMM Media and Entertainment Feb_March_Final.pdf
WSMM Media and Entertainment Feb_March_Final.pdfWSMM Media and Entertainment Feb_March_Final.pdf
WSMM Media and Entertainment Feb_March_Final.pdfJamesConcepcion7
 
Technical Leaders - Working with the Management Team
Technical Leaders - Working with the Management TeamTechnical Leaders - Working with the Management Team
Technical Leaders - Working with the Management TeamArik Fletcher
 
Entrepreneurship lessons in Philippines
Entrepreneurship lessons in  PhilippinesEntrepreneurship lessons in  Philippines
Entrepreneurship lessons in PhilippinesDavidSamuel525586
 
20200128 Ethical by Design - Whitepaper.pdf
20200128 Ethical by Design - Whitepaper.pdf20200128 Ethical by Design - Whitepaper.pdf
20200128 Ethical by Design - Whitepaper.pdfChris Skinner
 
Onemonitar Android Spy App Features: Explore Advanced Monitoring Capabilities
Onemonitar Android Spy App Features: Explore Advanced Monitoring CapabilitiesOnemonitar Android Spy App Features: Explore Advanced Monitoring Capabilities
Onemonitar Android Spy App Features: Explore Advanced Monitoring CapabilitiesOne Monitar
 
The-Ethical-issues-ghhhhhhhhjof-Byjus.pptx
The-Ethical-issues-ghhhhhhhhjof-Byjus.pptxThe-Ethical-issues-ghhhhhhhhjof-Byjus.pptx
The-Ethical-issues-ghhhhhhhhjof-Byjus.pptxmbikashkanyari
 
Driving Business Impact for PMs with Jon Harmer
Driving Business Impact for PMs with Jon HarmerDriving Business Impact for PMs with Jon Harmer
Driving Business Impact for PMs with Jon HarmerAggregage
 
EUDR Info Meeting Ethiopian coffee exporters
EUDR Info Meeting Ethiopian coffee exportersEUDR Info Meeting Ethiopian coffee exporters
EUDR Info Meeting Ethiopian coffee exportersPeter Horsten
 
Memorándum de Entendimiento (MoU) entre Codelco y SQM
Memorándum de Entendimiento (MoU) entre Codelco y SQMMemorándum de Entendimiento (MoU) entre Codelco y SQM
Memorándum de Entendimiento (MoU) entre Codelco y SQMVoces Mineras
 

Recently uploaded (20)

20220816-EthicsGrade_Scorecard-JP_Morgan_Chase-Q2-63_57.pdf
20220816-EthicsGrade_Scorecard-JP_Morgan_Chase-Q2-63_57.pdf20220816-EthicsGrade_Scorecard-JP_Morgan_Chase-Q2-63_57.pdf
20220816-EthicsGrade_Scorecard-JP_Morgan_Chase-Q2-63_57.pdf
 
Go for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptx
Go for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptxGo for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptx
Go for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptx
 
Send Files | Sendbig.comSend Files | Sendbig.com
Send Files | Sendbig.comSend Files | Sendbig.comSend Files | Sendbig.comSend Files | Sendbig.com
Send Files | Sendbig.comSend Files | Sendbig.com
 
GUIDELINES ON USEFUL FORMS IN FREIGHT FORWARDING (F) Danny Diep Toh MBA.pdf
GUIDELINES ON USEFUL FORMS IN FREIGHT FORWARDING (F) Danny Diep Toh MBA.pdfGUIDELINES ON USEFUL FORMS IN FREIGHT FORWARDING (F) Danny Diep Toh MBA.pdf
GUIDELINES ON USEFUL FORMS IN FREIGHT FORWARDING (F) Danny Diep Toh MBA.pdf
 
Cybersecurity Awareness Training Presentation v2024.03
Cybersecurity Awareness Training Presentation v2024.03Cybersecurity Awareness Training Presentation v2024.03
Cybersecurity Awareness Training Presentation v2024.03
 
NAB Show Exhibitor List 2024 - Exhibitors Data
NAB Show Exhibitor List 2024 - Exhibitors DataNAB Show Exhibitor List 2024 - Exhibitors Data
NAB Show Exhibitor List 2024 - Exhibitors Data
 
Supercharge Your eCommerce Stores-acowebs
Supercharge Your eCommerce Stores-acowebsSupercharge Your eCommerce Stores-acowebs
Supercharge Your eCommerce Stores-acowebs
 
Introducing the Analogic framework for business planning applications
Introducing the Analogic framework for business planning applicationsIntroducing the Analogic framework for business planning applications
Introducing the Analogic framework for business planning applications
 
Pitch Deck Teardown: Xpanceo's $40M Seed deck
Pitch Deck Teardown: Xpanceo's $40M Seed deckPitch Deck Teardown: Xpanceo's $40M Seed deck
Pitch Deck Teardown: Xpanceo's $40M Seed deck
 
WSMM Media and Entertainment Feb_March_Final.pdf
WSMM Media and Entertainment Feb_March_Final.pdfWSMM Media and Entertainment Feb_March_Final.pdf
WSMM Media and Entertainment Feb_March_Final.pdf
 
Technical Leaders - Working with the Management Team
Technical Leaders - Working with the Management TeamTechnical Leaders - Working with the Management Team
Technical Leaders - Working with the Management Team
 
Entrepreneurship lessons in Philippines
Entrepreneurship lessons in  PhilippinesEntrepreneurship lessons in  Philippines
Entrepreneurship lessons in Philippines
 
20200128 Ethical by Design - Whitepaper.pdf
20200128 Ethical by Design - Whitepaper.pdf20200128 Ethical by Design - Whitepaper.pdf
20200128 Ethical by Design - Whitepaper.pdf
 
WAM Corporate Presentation April 12 2024.pdf
WAM Corporate Presentation April 12 2024.pdfWAM Corporate Presentation April 12 2024.pdf
WAM Corporate Presentation April 12 2024.pdf
 
Onemonitar Android Spy App Features: Explore Advanced Monitoring Capabilities
Onemonitar Android Spy App Features: Explore Advanced Monitoring CapabilitiesOnemonitar Android Spy App Features: Explore Advanced Monitoring Capabilities
Onemonitar Android Spy App Features: Explore Advanced Monitoring Capabilities
 
The-Ethical-issues-ghhhhhhhhjof-Byjus.pptx
The-Ethical-issues-ghhhhhhhhjof-Byjus.pptxThe-Ethical-issues-ghhhhhhhhjof-Byjus.pptx
The-Ethical-issues-ghhhhhhhhjof-Byjus.pptx
 
Driving Business Impact for PMs with Jon Harmer
Driving Business Impact for PMs with Jon HarmerDriving Business Impact for PMs with Jon Harmer
Driving Business Impact for PMs with Jon Harmer
 
EUDR Info Meeting Ethiopian coffee exporters
EUDR Info Meeting Ethiopian coffee exportersEUDR Info Meeting Ethiopian coffee exporters
EUDR Info Meeting Ethiopian coffee exporters
 
The Bizz Quiz-E-Summit-E-Cell-IITPatna.pptx
The Bizz Quiz-E-Summit-E-Cell-IITPatna.pptxThe Bizz Quiz-E-Summit-E-Cell-IITPatna.pptx
The Bizz Quiz-E-Summit-E-Cell-IITPatna.pptx
 
Memorándum de Entendimiento (MoU) entre Codelco y SQM
Memorándum de Entendimiento (MoU) entre Codelco y SQMMemorándum de Entendimiento (MoU) entre Codelco y SQM
Memorándum de Entendimiento (MoU) entre Codelco y SQM
 

The Economist Creative Advertising