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Principles of Data Protection

We Advocate for a Free and Safe Internet
VK has always been in favor of transparency. We believe that people should have the ability to freely express themselves, share their opinions and have easy access to interesting content.

Our services allow you to meet people and share important life moments, and you get to decide what you want to share and with whom. In this section, we will explain how you can manage your information and protect it from scammers.

We Collect Information to Better Understand You
And we do so without invading your privacy. We study how you use VK, to better understand your needs and create tailored services, such as the smart feed, music recommendations, friend search and personalized notifications.

For example, if you like to watch videos from cybersport stars in the Suggestions section or read articles about tasty food, we will offer you similar posts and continue developing our products, taking into account your interests.

We Believe That Each Individual Has the Right to Personal Space
The inviolability of private life is a fundamental human right, along with the right to look for, receive and distribute information.

You decide yourself what you share and with whom. VK provides its privacy settings in a simple and understandable way. For example, you can manage your privacy by adjusting your settings so that you only receive community invitations from friends or you could set it so that no one other than you can post on your wall.


The internet is an open platform, but every user has the right to confidentiality. Learn more about the type of information you leave on VK and how we can manage that data together.