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Stephen P. Anderson
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Seductive Interaction Design: Creating Playful, Fun, and Effective User Experiences 1st Edition

by Stephen P. Anderson (Author)
4.3 4.3 out of 5 stars 142 ratings
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What happens when you’ve built a great website or app, but no one seems to care? How do you get people to stick around long enough to see how your service might be of value? In Seductive Interaction Design, speaker and author Stephen P. Anderson takes a fresh approach to designing sites and interactions based on the stages of seduction. This beautifully designed book examines what motivates people to act.

Topics include:
  • AESTHETICS, BEAUTY, AND BEHAVIOR: Why do striking visuals grab our attention? And how do emotions affect judgment and behavior?
  • PLAYFUL SEDUCTION: How do you create playful engagements during the moment? Why are serendipity, arousal, rewards, and other delights critical to a good experience?
  • THE SUBTLE ART OF SEDUCTION: How do you put people at ease through clear and suggestive language? What are some subtle ways to influence behavior and get people to move from intent to action?
  • THE GAME OF SEDUCTION: How do you continue motivating people long after the first encounter? Are there lessons to be gained from learning theories or game design?
Principles from psychology are found throughout the book, along with dozens of examples showing how these techniques have been applied with great success. In addition, each section includes interviews with influential web and interaction designers.
Previous page
  1. ISBN-10
    0321725522
  2. ISBN-13
    978-0321725523
  3. Edition
    1st
  4. Publisher
    New Riders Pub
  5. Publication date
    January 1, 2011
  6. Part of series
    Voices That Matter
  7. Language
    English
  8. Dimensions
    8 x 0.5 x 9.25 inches
  9. Print length
    223 pages
  10. See all details
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Editorial Reviews

About the Author

Stephen P. Anderson is an internationally recognized speaker and consultant based in Dallas, Texas. He created the Mental Notes card deck, a tool that's widely used by product teams to apply psychology to interaction design. Prior to venturing out on his own, Stephen spent more than a decade building and leading teams of information architects, interaction designers, and UI developers. He's designed web applications for technology startups as well as corporate clients like Nokia, Frito-Lay, Sabre Travel Network, and Chesapeake Energy. Between public speaking and project work, Stephen offers workshops and training to help organizations manage creative teams, make use of visual thinking, and design better customer experiences.

Product details

  • Publisher ‏ : ‎ New Riders Pub; 1st edition (January 1, 2011)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 223 pages
  • ISBN-10 ‏ : ‎ 0321725522
  • ISBN-13 ‏ : ‎ 978-0321725523
  • Item Weight ‏ : ‎ 1.14 pounds
  • Dimensions ‏ : ‎ 8 x 0.5 x 9.25 inches
  • Customer Reviews:
    4.3 4.3 out of 5 stars 142 ratings

About the author

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Stephen P. Anderson

Stephen P. Anderson

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Stephen P. Anderson is a design leader focused on workforce learning and organizational development. And he’s on a mission: To make learning the hard stuff fun, by creating ‘things to think with’ and ‘spaces’ for generative play. Through custom-designed toolkits, on-site training, and via The Mighty Minds Club, Stephen helps product teams work through their most difficult situations. As a keynote speaker, Stephen continues to challenge and inspire audiences as he exposes the quirky connections between games, play, learning, interactive visualizations, and other exciting topics.

Stephen is most recognized as the man behind the Mental Notes card deck—a tool that's widely used by product teams to apply psychology to interaction design. He also authored Seductive Interaction Design, which answers the question: "How do we get people to fall in love with our applications?” Stephen's newest book, Figure It Out: Getting From Information to Understanding is now available.

Customer reviews

4.3 out of 5 stars
4.3 out of 5
142 global ratings

Top reviews from the United States

John M
5.0 out of 5 stars Small and Thorough
Reviewed in the United States on June 19, 2011
Verified Purchase
Stephen Anderson does an excellent job introducing the questions that we ask ourselves when we visit a website, open software, buy physical products, and gravitate toward certain people. The book's psychological approach to explaining the catalysts and triggers of human behavior is thorough and provides good examples of how to use those triggers to create a lasting and impressionable experiences. There are 25 chapters which are grouped into four sections...see section descriptions or skip to the bottom line.

Section one (Aesthetics, Beauty, and Behavior) covers topics like gestalt principles/psychology, perceived affordances, product credibility and personality, affect, cognition, and association. Anderson makes plenty of references to other quintessential UX books such as Designing with the Mind in Mind by Jeff Johnson, Visual Thinking for Design by Colin Ware, and Emotional Design by Donald Norman. Section two (Playful Seduction) covers ways to engage audiences with positive affective states such as humor, the mystique of unexpected behavior, and `delighters'. Anderson also uses specific phenomenon such as the information gap theory to explain alternate methods of eliminating the feeling of deprivation in users seeking information. Section three (The subtle Art of Seduction) covers some of the covert ways that our behavior is influenced by revealing topics such as the endowed progress effect, default options, and the many interfaces that offer suggestions such as Twitter's `Who to follow'. Topics such as loss aversion were clearly outlined and empowers users to be more aware of the influences we encounter while online. Section four (The Game of Seduction) takes a gamification approach to explaining the intrigue of certain user experiences. Anderson explains the power of `fun' by introducing the elements of game design (challenges, choices, and conflicts)

BOTTOM LINE
This book provided so many examples and references that even a proficient UX specialist would learn something new or easily be referred to other helpful sources of information. Rarely have I found so much information packed into such a short book. I highly recommend the book for newcomers to UX, but I also encourage experienced practitioners to grab a copy for reference.
28 people found this helpful
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Kindle Customer
5.0 out of 5 stars Impressive. Money well spent!
Reviewed in the United States on April 27, 2019
Verified Purchase
This book is a bit pricey (hard cover) but, my curiosity got the best of me. This book is about ideas—principles of human behavior—and how they might be used to improve the design of interactions. I enjoyed how he tried to bridge academic theory with practical application (I'm a big proponent of this type of learning) and has done very well doing so. A lot of great lead ideas and other things to consider.
CONS- vague at times.
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Christopher
4.0 out of 5 stars Insightful and well referenced
Reviewed in the United States on March 19, 2014
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This book gave me new and valuable perspectives on a design project I am working on. The ideas are well thought out. The author is intelligent and modest with a clear and easy to follow style.

More and more it seems as though emotion is what drives decision, so it is therefore important to understand how certain products have an effect on our emotions. It is important to understand how to effect emotion in others through design and testing.

If you are designing a novel concept of doing business then you should read this book. It will offer guidance and reference.

Even if you are doing business as usual, putting good use of some of these techniques in subtle ways will probably put you in successful regards with your customers and clients.

We create seductive design to introduce the world to our true potential and missions. If our missions and purposes are great then customers will fall in love, that is if we behave in such a way as to be lovable also. This is where design plays a part by inspiring emotion to get us to do the right things. In doing the right things, we feel good. Feeling good about what we do, does make this world a better place.
One person found this helpful
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TranquilTree
3.0 out of 5 stars hmmm ...
Reviewed in the United States on November 13, 2012
Verified Purchase
OK ... lots of rave reviews on this one. What am I missing? I just don't see it. I think this book is fine. There are some cute stories to spark ideas. There is a strong emphasis on delighting the user with unexpected personalization during their experience... yup, that's good. And that's why this is three stars, not less. I can see how the book can capture the reader's attention, although maybe not for more than a few pages per sitting. The layout is clean/well-done. But I honestly think a group of friends hanging-out at Starbucks on a Sunday morning could muse at least half of what's here. I suppose there's value in having these ideas compiled in a book as opposed to quickly-forgotten musings over scones and a Latte. But I'm not seeing anything here that's really sticking as I contemplate designing a website.

Here's a test for you. If you're considering buying this book ... how much did the title effect your decision to surf to this page? If the title is the only reason you're here, then you can expect that experience to translate to pretty much every page of this book. It's all about the quick 'grab' ... not too much substance after that. So, I guess if that's the kind of inspiration you're looking for then this book is for you. Hey, it got me to buy the book. I totally have to cop to that.

And to be honest that's the only reason I gave it three stars. I bought the book ... LOL! I didn't hate it ... just didn't get the kind of zing that apparently others got. Oh well. Keeping it ... but not loving it. And definitely not seduced by it. I'd need a LOT more substance for that :)
41 people found this helpful
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Amazon Customer
5.0 out of 5 stars Exactly What I Was Looking For
Reviewed in the United States on September 22, 2013
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I'm not a UX expert, but rather a web developer with a huge desire to take an existing interface and make it more compelling to users. For me, this book was exactly what I needed, because it helped me to better understand the psychological triggers that lead to delight and encourage us to come back for more.

For other developers who've maybe read or try to adhere to the concept of 'don't make me think', this should be the next step along the path to understanding and growing your audience. While an interface that is functional and unobtrusive is great, this book will teach you how make your experience one that will leave a lasting positive impression on its users.
One person found this helpful
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Top reviews from other countries

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Ben
5.0 out of 5 stars Comprehensive
Reviewed in Australia on March 6, 2017
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A unique book with many perspectives that can be applied to any type of interaction, not just digital or interface specific. Very quotable
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Sirus Azadi
5.0 out of 5 stars Excellent book on interaction design
Reviewed in Canada on December 19, 2015
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Great book. A great companion book to "Don't make me think". If you want to make your product or site go beyond usable and make it seductive then do yourself a favour and read this book. Should be text book required reading for anybody who is interested in building a "seductive" interactive product.
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Olivier Sobotkiewicz
5.0 out of 5 stars DAS Buch über Interaction Design
Reviewed in Germany on January 29, 2013
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Um dieses Buch kommt man nicht herum, wenn es um UI und interaction design geht. Ein absolutes "must-have" für die Heimbibliothek.
One person found this helpful
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Sonia Ziadi Trives
5.0 out of 5 stars A bible for anyone building a product
Reviewed in the United Kingdom on January 21, 2013
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Since I've read this book, I couldn't help but recommend it to everyone I talk to. If you're thinking about building a product or rethinking the user experience of your existing product, you can't miss this book!
It's very well written, and it's THE book to use as a reference.
UX is not only about colors, placement, etc. It's a 360° concept that takes into account the human brain, psychology and this book explains it in a way that anyone can understand.
You'll never see the world the same way again! Enjoy the read!
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Cat
4.0 out of 5 stars ... I get really excited about and it was a cool take on relating psychology principles to UX design through ...
Reviewed in Canada on June 1, 2018
Verified Purchase
Engaging design is a topic I get really excited about and it was a cool take on relating psychology principles to UX design through a dating analogy. The book was broken into short chapters so it was easy to pick up and put down as I had time/energy. It is full of familiar principles from psychology and lots of example designs to illustrate his points. I would love an updated version (this book was published in 2011) to show more recent examples in the aesthetics section, but I think the fundamental principles hold true if we can look beyond changing trends.
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