In this edition of Pornhub Insights we’ll be taking a closer look at Russia along with our friend’s at Men’s Health, to see how citizens of the largest country in the world enjoy spending their time on Pornhub.
Russia ranks 12th for traffic to Pornhub, while they rank 9th worldwide for population. When it comes to lasting power Russians fall a bit short, spending an average of just 9 minutes and 2 seconds each time they visit Pornhub. That’s nearly half a minute less than the world average. One quarter of Russia’s visitors are female, a slight drop from our last Year in Review and just one percentage point below the world average of 26%.
Less than half of Russia’s visitors are using mobile devices including tablets and smartphones. That’s far less that the world average of 72%, meaning that more Russians are still using desktop computers to visit Pornhub. The average age of Russian visitors is 34 years old, with 64% being millennials between the ages of 18 and 35. Russians most often visit Pornhub between the hours of 10pm and 11pm, with Sunday being the most popular day.
Pornhub celebrated it’s 10 Year Anniversary in May of 2017, so we thought it would be interesting to see how Russia’s favorite search terms have changed over the last several years. The following chart features the Top 10 searches from 2010 to present, with the popular terms color-coded to better illustrate how the positions change year-to-year.
In all but one year (2015), the most popular search was “Russian”, showing that home-grown porn remains exceedingly popular, along with combined searches like “Russian mature”, “Russian anal” and “Russian mom”. In the last two years, searches for parodies from the video game Overwatch have become increasingly popular.
“Anal” is the most popular category in Russia, followed by “Hentai”, “Teen” and “Russian”.
When compared to the rest of the world, Russians are 1009% more likely to view the “Russian” category, and more than 100% more likely to view the “German” and “Cosplay” categories.
The following map illustrates the categories that are relatively more popular in each district, when compared to the rest of the country.
The Central district is 17% more likely to view “Bondage”, and residents of Volga are 14% more interested in the “School” category. Siberians are 16% more interested in “Cartoon”, as are people in Ural at 19% more. The “Anal” category is more popular in the North-West by 7%, and in the Far East region, which borders with North Korea, views of the “Korean” (nsfw) category are 87% more popular. In the North Caucasus, views of “Arab” are 115% more popular, as well as 28% more popular in the South.
While the average Russian will spend just over 9 minutes visiting Pornhub, the time on site does vary greatly by region. Visitors from North Caucasus come and go 41 seconds faster, while people in Far East tend to last nearly half a minute longer.
The time spent viewing different categories can also vary greatly. For example, Russians will often spend 16 minutes browsing and watching videos in the “Russian” category, but only 8 minutes in the “Hentai” category.
The most searched for pornstar in Russia is Sasha Grey, followed by Mia Khalifa and Riley Reid.
Our statisticians decided to take a closer look at what nationalities and ethnicity are most often searched in Russia. Of course fellow Russians are the most popular, followed by porn featuring black/ebony pornstars. Japanese and asian are quite popular, as well as porn featuring Czechs. Germany and France rank closely to each other, as well as porn featuring Latinos.
At 64%, the proportion of Russian visitors between the ages of 18 to 34 is similar to the world average of 60%. We found it quite interesting that the 25 to 34 age group accounted for 41%, which is much larger than the world average of 29%. That leaves the 18-24 age group at only 23% of Russian traffic compared to 31% worldwide.
In most of the world, women tend to spend more time on Pornhub compared to their male counterparts, but in Russia women average around 8 minutes versus 9 minutes for men. Visitors in the 18-24 age group have a longer average time on site of 9 minutes 45 seconds, while older visitors over the age of 55 spend just 7 minutes.
“Anal” is the most viewed category for both men and women in Russia, however in second place women tend to prefer viewing “Lesbian”, while men are more into “Hentai”. When it comes to relative popularity, women are 120% more likely to view “Gangbang” compared to men, and 112% more for “Double Penetration”. Men are proportionately 70% more likely to view “MILF” and 59% more for “Mature”.
As we mentioned earlier, Russians are far less likely to be using mobile devices, with smartphones accounting for just 42% of traffic, compared to 61% worldwide. In the United States smartphone use is over 70% and an incredible 86% in India.
We hope you enjoyed this look at Russia. Please be sure to check out our other recent country and regional Insights like North Korea, Scandinavian Women, City of London, Sweden, Ireland and Estonia.