Why buy ethical?
'Ethical fashion is about being creative'
Recycling clothes is in the blood of Jo Wood, founder of Jo Wood Organic. She explains how watching her doll maker mum turn old clothes into new outfits informed her world view, and why now is the time to make a big change
'Fair trade is a slow process'
Safia Minney, founder of fair trade fashion pioneers People Tree, on producing, campaigning and trying to change trade policy - and on how ethical fashion is easier to define by what it isn't, than what it is
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